ClickFunnels Cost Exposed: I Spent $2,891 Testing Every Plan (2025 Guide)

 

Curious about how much ClickFunnels really costs? I've invested $2,891 to test every plan so you won't waste money finding the right option.

My thorough testing of both the $97/month Startup Plan and the $297/month Pro Plan revealed some unexpected value and a few costs you might not expect. Both plans give you unlimited funnels, courses, team members, contacts, pages, and domains. The biggest differences show up in workspaces and team allocation. The Startup Plan gives you 3 brand workspaces and 3 team members, while the Pro Plan bumps that up to 10 of each. ClickFunnels sweetens the deal with a 44-day risk-free period - you get a 14-day free trial plus a 30-day money-back guarantee to really test everything out.

You should know about the potential savings before picking a plan. Annual payments can save you up to $594 with the Pro Plan, which brings your monthly cost down to $248 instead of $297. 

Let me break down exactly what you'll pay, what you'll get, and whether ClickFunnels 2.0 makes sense for your specific needs.

By the way, if you're new to ClickFunnels and want a clear understanding of what it actually is and how it works, check out our beginner-friendly guide What is ClickFunnels?. It’s a great starting point before diving deeper into pricing and plans.

What I Got for $2,891: Full Breakdown of ClickFunnels Plans

I grabbed my calculator and found out I spent exactly $2,891 to test all ClickFunnels plans over several months. Here's a breakdown of what my money bought and if it was worth the investment.

Startup Plan: $97/month or $970/year

ClickFunnels' entry-level option, the Startup Plan, costs $97 per month with monthly payments. The annual payment brings this down to $970 total, which works out to about $81 per month – you'll save $194 per year.

This "basic" tier packs quite a punch with these features:

• 3 Brand Workspaces (great for multiple projects)
• 3 Team Members (just right for small teams)
• Unlimited funnels, pages, contacts, and domains

Small businesses and solopreneurs will find everything they need in the Startup Plan without extra frills. My tests showed I could build complex funnels without hitting any performance limits.

Pro Plan: $297/month or $2970/year

The Pro Plan takes a big jump to $297 monthly. Annual billing drops this to $248 monthly (or $2,970 yearly), which saves you $594 each year.

The Pro Plan steps up from Startup with:

• 10 Brand Workspaces instead of 3
• 10 Team Members instead of 3
• Same unlimited funnels, pages, contacts, and domains

You're paying an extra $200 monthly to get more workspaces and team seats. Agencies handling multiple clients and larger companies with bigger marketing teams will benefit most from this plan.

Legacy Plans vs New Plans: What Changed?

ClickFunnels' pricing structure looks different from when I first started. The old version had three tiers with various limits on funnels, pages, and contacts.

Here's what changed from old to new plans:

1. Two plans instead of three - much simpler
2. Both plans now offer unlimited contacts - old plans capped at 10,000-200,000
3. Unlimited funnels - old plans limited users to 20-100 funnels
4. New metered billing for email sending and video hosting

The pricing stayed the same between old and new structures, but users get much more value now without extra costs.

Unlimited Features Explained (Funnels, Pages, Contacts)

Both current plans shine with their unlimited features. Users get:

• Unlimited Funnels: Build all the sales pathways you need
• Unlimited Pages: Create any number of landing pages, order forms, upsells
• Unlimited Contacts: Manage your customer database without limits
• Unlimited Courses: Sell as many digital courses as you want
• Unlimited Members: No restrictions on membership site users

Note that while core features come without limits, some functions now work on a pay-as-you-go basis:

• Email sending costs $0.675 per 1,000 emails
• Video hosting costs $0.10 per video plus $10 per TB of bandwidth

My total costs still came in lower than other platforms with similar features, even with these extra charges.

Monthly vs Annual Pricing: Which One Actually Saves You More?

I compared monthly and annual pricing options to see if the promised savings were worth a year-long commitment. Here's what my calculations showed about the actual ClickFunnels cost difference.

Annual Plan Savings: Up to $594/year

Looking at payment options, annual plans offer savings that caught my attention:

For the Startup Plan:

• Monthly: $97 × 12 = $1,164 per year
• Annual: $970 flat rate (equivalent to $80.83 per month)
• Total savings: $194 annually

For the Pro Plan:

• Monthly: $297 × 12 = $3,564 per year
• Annual: $2,970 flat rate (equivalent to $248 per month)
• Total savings: $594 annually

You get almost two months free with annual billing. ClickFunnels' pricing page has a handy toggle feature that shows the difference between monthly and annual costs instantly.

When Monthly Makes More Sense

The savings look great, but monthly billing works better in several situations:

1. You're just starting out - Monthly options let you explore the platform and see if it fits your business without a big financial commitment.
2. Your budget prefers smaller chunks - Annual plans need a big upfront payment ($970 or $2,970), which new entrepreneurs might find challenging.
3. You're trying ClickFunnels for a specific project - Monthly payments make sense for seasonal campaigns or short-term projects.
4. Your business needs change faster - Monthly plans give you flexibility as your requirements shift, which matters most during your first year.

Commitment vs Flexibility: What to Think About

The choice between commitment and flexibility depends on several key points:

Your business stability comes first. Annual plans work best once you've found your marketing groove and know how ClickFunnels fits your strategy.

Your cash flow situation matters too. Annual plans save money in the long run but need bigger upfront payments. This could strain businesses with tight budgets.

The learning curve plays a role. ClickFunnels is user-friendly but takes time to become skilled at. Monthly payments give you room to learn without feeling tied down to a yearly commitment.

Note that you can use the 44-day risk-free period (14-day free trial plus 30-daymoney-back guarantee) to really test the platform before picking your payment schedule.

Monthly billing gave me the flexibility I needed while testing. I ended up switching to annual billing after I knew ClickFunnels would work for my business long-term.

Which Plan Is Right for You? My Honest Recommendations

My extensive testing of both ClickFunnels plans has led me to clear recommendations based on business type and needs. The choice between plans ended up coming down to two key factors: brand workspaces and team members.

Solo Entrepreneurs: Why Startup Is Enough

The Startup plan offers great value to solopreneurs and small business owners. It costs $97/month (or $81/month annually) and includes everything a single entrepreneur needs. I've helped many business owners set up their funnels and the Startup plan is more than sufficient for most.

The main benefits include:

• All core funnel-building capabilities
• Unlimited contacts, pages, and domains
• 3 team member slots (perfect for small operations)
• 3 brand workspaces (enough for most single businesses)

Both plans offer similar core features. Team size and workspace count are the only real differences. The extra $200 monthly for Pro isn't worth it unless you're managing multiple brands or have a bigger team.

Agencies and Teams: Go Pro or Go Home

Running an agency or managing multiple clients makes the Pro plan a must-have. You'll get 10 brand workspaces instead of 3, giving you separate areas to organize each client's funnels and assets.

The Pro plan makes sense when:

• You need more than three team members on the platform
• You manage more than three clients or brands
• Your projects need separate workspaces

Scale determines everything. I've helped businesses of all sizes implement ClickFunnels and seen many agencies outgrow the Startup plan's workspace limits quickly.

When to Upgrade (and When Not To)

Your growth trajectory determines when to upgrade. Start with the Startup plan whatever your business type. This lets you test the platform without spending too much.

Think over upgrading to Pro when:

• You need to add a fourth team member
• You need more than three brand workspaces

The Startup plan works fine if you're a solo entrepreneur focused on one brand, even as your business grows. You won't outgrow the platform's unlimited contacts, funnels, and pages.

The clickfunnels cost difference of $200 monthly between plans is significant. Make this upgrade decision based on real needs rather than wishful thinking.

ClickFunnels Free Trial, Refunds, and Final Thoughts

I wanted to test the platform without any risk before I committed to a ClickFunnels pricing plan. ClickFunnels gives you a great chance to do exactly that with their trial period and guarantee.

14-Day Free Trial + 30-Day Money-Back Guarantee

ClickFunnels comes with a 14-day free trial that lets you access all features in your chosen plan. The best part is that you get a 30-day money-back guarantee after your trial ends. This gives you 44 risk-free days to see if the platform works for you.

Getting a refund is simple. Just email billing@clickfunnels.com within 30 days of your last payment. You'll need some details like your account email, the last four digits of your payment card, and when you made the payment. Remember that ClickFunnels can't refund charges older than 30 days.

How I Used the Trial to Test Everything

I made the most of my trial period by testing each feature to get a full picture of the platform's value. First, I built different types of funnels to see how flexible the builder was. Then I checked out the unlimited courses feature by creating a mini-course.

The real test came when I set up payment processing to check how well transactions worked. I also tested the email feature to see its deliverability and user experience. By day 10, I had enough test funnels running to know which plan would suit my needs best.

Final Verdict: Is ClickFunnels Worth the Cost?

After the largest longitudinal study, I can say ClickFunnels gives good value – if your business model fits. E-commerce businesses that want to automate their marketing and sales processes will find the investment worthwhile, even with the learning curve.

ClickFunnels isn't right for everyone though. New startups or very small businesses might struggle to justify the cost, especially when they have a small contact list or low web traffic. I also found that while the platform is powerful, you need to be committed to become skilled at using it – it's not as accessible as some marketing claims suggest.

The value you get depends on your specific needs and business model. Those 44 risk-free days give you plenty of time to see if ClickFunnels is worth your investment.

Conclusion

Bottom Line: Is ClickFunnels Worth $2,891 of My Money?

I've spent $2,891 and countless hours testing ClickFunnels inside and out. Here's my honest take: it's a solid platform that delivers value, but it's not right for everyone.

The $97/month Startup Plan packs everything a small business needs. You get unlimited funnels, pages, and contacts. Three brand workspaces and team members are enough for solopreneurs and small teams. The Pro Plan costs more at $297 monthly, but larger agencies and businesses handling multiple clients should look into it.

My testing revealed some unexpected costs. The platform charges $0.675 per 1,000 emails, plus fees for video hosting and payment processing (2.9% + $0.30). These extras can substantially affect your total investment. You'll need to budget beyond the basic subscription to plan your finances right.

You can save up to $594 with annual billing on the Pro Plan. Monthly payments make more sense if you're new or testing the platform for specific projects. The platform isn't hard to learn, but you'll need time to become skilled at using all its features.

ClickFunnels gives you 44 days to try it risk-free - a 14-day free trial plus a 30-day money-back guarantee. That's plenty of time to test everything before making a long-term commitment. Why not start your free trial today and see if it matches your business needs?

The platform works best if you're a 2-year old business with clear marketing strategies. My $2,891 investment was worth it, but your results may differ based on your situation, marketing know-how, and business model.

FAQs

Q1. What are the current pricing options for ClickFunnels? 

ClickFunnels offers two main plans: the Startup Plan at $97/month (or $970/year) and the Pro Plan at $297/month (or $2,970/year). Both plans include unlimited funnels, pages, and contacts, with the main differences being in the number of brand workspaces and team members allowed.

Q2. Are there any hidden costs associated with using ClickFunnels? 

Yes, there are some additional costs to consider. These include $0.675 per 1,000 emails sent, $0.10 per video hosted plus $10 per TB of bandwidth, $0.01 per integration run, and payment processing fees of 2.9% + $0.30 per transaction when using ClickFunnels' payment solution.

Q3. Is the ClickFunnels Startup Plan sufficient for most users? 

For most solopreneurs and small businesses, the Startup Plan provides ample features and capabilities. It includes 3 brand workspaces and 3 team member slots, which is typically enough for individual entrepreneurs or small teams managing a single brand.

Q4. How long can I test ClickFunnels before committing?

ClickFunnels offers a risk-free 44-day evaluation period. This includes a 14-day free trial followed by a 30-day money-back guarantee, giving you ample time to thoroughly test the platform and determine if it meets your needs.

Q5. When should I consider upgrading to the Pro Plan?

You should consider upgrading to the Pro Plan when you need more than three brand workspaces or team member slots. This is typically necessary for agencies managing multiple clients or larger businesses with bigger marketing teams that require separate workspaces for different projects.