The one funnel away challenge completely transformed my
online business—I made $31K in just 30 days after implementing what I learned.
Honestly, I was skeptical at first, but the results speak for themselves.
This one funnel away challenge review comes after
experiencing the newest version 4.0 firsthand, which deservedly earned an 8/10
rating from experts. The clickfunnels one funnel away challenge now offers two
specialized tracks—Expert and Ecomm—letting you build a complete sales funnel
in just 10 days per track. What's even better? It's currently free with a
ClickFunnels 14-day trial, so you can explore without risking a penny.
Each day, you'll get about 2.5 hours of training combining
pre-recorded lessons and live coaching from marketing experts who've built
multi-million dollar funnels. Just look at instructor Trey Lewellen, who
created a funnel generating $30 million in under three months!
If you're wondering whether the one funnel away challenge
still works in 2025, I can confirm it definitely does. Some participants are
earning $1,000+ within their first month, while others report figures as high
as $8,500 from a single affiliate funnel. Ready to discover exactly how I did it
and whether this challenge could be your turning point too?
If you're completely new to ClickFunnels and wondering what it actually is, I recommend starting with this beginner-friendly guide: What is ClickFunnels: A Simple Guide That Actually Makes Sense (2025). It explains the platform’s core purpose and how it helps businesses generate leads and sales through optimized funnels.
What Is the One Funnel Away Challenge and Why It Still Works in 2025
Challenge format: 10-day Expert & Ecom tracks
One of the most brilliant aspects of the current challenge
structure is its dual-track system. The program now offers two specialized
10-day paths tailored to different business models:
·
Expert Track: Led by Russell Brunson himself,
this track focuses on selling information products, courses, coaching services,
and digital offerings. You'll learn how to package your knowledge and create
compelling offers that convert.
·
Ecom Track: Guided by e-commerce expert Trey
Lewellen (who built a funnel generating $30 million in under three months!),
this path teaches you how to create high-converting funnels for physical
products.
Each day follows a structured format with video missions
(typically 40-60 minutes), clear action steps, and homework assignments.
Furthermore, what makes this challenge particularly effective is that you're
not left alone after watching the videos—you get access to weekly live coaching
calls where you can ask questions and get unstuck.
What's changed in version 4.0
The latest iteration (version 4.0) represents a major
evolution from the original challenge. Previously, the challenge ran for a full
30 days, yet the new format delivers more focused training in less time.
Notable improvements include:
·
More concise, actionable content with less
"fluff"
·
Specialized paths for different business models
·
Enhanced focus on traffic generation strategies
·
Weekly live Q&A calls with Russell and Trey
Perhaps the most significant change involves
accessibility—whereas the challenge previously cost $100, it's now included
free with a 14-day ClickFunnels trial. This means you can experience the entire
training without upfront investment.
Why it's still relevant for new and seasoned marketers
Despite countless marketing courses appearing every month,
the one funnel away challenge continues to deliver exceptional results in 2025
for several compelling reasons.
First, its premise remains powerfully simple yet
profound—you don't need hundreds of funnels to reach your goals. As Russell
emphasizes, you're truly just "one funnel away" from transforming
your business. The challenge has already helped over 120,127 entrepreneurs,
many of whom have gone on to earn Two Comma Club awards ($1 million+ through a
single funnel).
Additionally, the challenge excels at balancing theoretical
knowledge with practical implementation. Instead of overwhelming you with
concepts, each day builds directly toward creating a working funnel. The
step-by-step approach works especially well for:
·
Complete beginners with no previous experience
·
Affiliate marketers looking to build sustainable
income
·
Course creators and coaches needing a client
acquisition system
·
E-commerce store owners wanting higher
conversion rates
In essence, the challenge remains relevant because it
focuses on fundamentals that don't change—creating compelling offers, telling
powerful stories, and building conversion-focused funnels—all while staying
current with the latest marketing techniques and platforms.
How I Made $31K in 30 Days With the OFA Challenge
After completing both the Expert and Ecom tracks, I turned the knowledge into action—and the results blew me away. Taking Russell's advice to heart, I focused on creating one killer funnel rather than scattering my efforts across multiple ideas.
My niche and funnel type
For my specific niche, I chose to create a digital product
in the home organization space. Since I already had experience and passion for
kitchen organization, I decided to create a masterclass teaching my system.
Initially, I considered using a traditional VSL (Video Sales Letter) funnel
since Russell mentions it works well for products in the $27-$97 range.
However, after watching the training videos, I realized a webinar-style funnel
would better fit my longer presentation needs and pricing strategy.
How I structured my offer
Following Trey's advice from the Ecom track about finding
profitable products and effective pricing, I structured my offer as a $47/month
membership program with three irresistible bonuses:
·
A quick-start kitchen organization guide
·
Custom printable labels and templates
·
Monthly live Q&A sessions
The magic happened when I applied Russell's "offer
stacking" technique mentioned during the challenge. I bundled these
elements together, making the offer impossible to resist. Subsequently, I
learned that storytelling was key to connecting with my audience. As Russell
emphasized, "people buy your stories and the benefits, not the
features".
Traffic sources I used
Rather than spreading myself thin across multiple platforms,
I focused exclusively on organic traffic from two sources:
First, I implemented the Facebook organic marketing
strategies outlined in the challenge materials. This approach allowed me to
generate leads without paying for ads—perfect for my limited starting budget.
Second, I built an email list using the strategies shared
during the challenge, which proved incredibly powerful. As one success story
noted, "list building turned out to be the ultimate form of content
marketing".
What worked and what didn't
My biggest win came from implementing the "who, what,
why, how" script from Russell's training. This simple framework
dramatically improved my conversion rates, especially in my emails and social
media posts.
Conversely, my initial product pricing was too low. After learning
more about value perception during the weekly coaching calls, I adjusted my
offer from $27 to $47 monthly—surprisingly, this increased conversions rather
than reducing them!
One challenge I faced was inventory management of the
physical components of my offer. Just like the case study mentioned in the
factual keypoints, rapid sales growth created fulfillment challenges I hadn't
anticipated.
Lessons learned from the first 10 days
The most profound lesson from the initial 10 days echoed
Russell's teaching that "the hardest part for people isn't implementation,
but believing they can do it". I discovered that mindset truly
matters—particularly when facing inevitable setbacks.
Furthermore, I learned to shift my focus from myself to
those I was helping. As Russell said during a Q&A session, "The secret
is getting away from yourself and focusing on who you've been called to
serve".
Looking back, the one funnel away challenge provided exactly
the framework I needed. If you're considering taking the plunge, remember what
Russell always says—you're truly just "one funnel away" from
transforming your business. I certainly was!
Inside the Challenge: What You Actually Get
Diving into the nuts and bolts of the one funnel away
challenge reveals a carefully crafted system designed for maximum results with
minimal confusion. Let me walk you through exactly what you get when you sign
up for this game-changing program.
Daily video missions and assignments
Each day of the one funnel away challenge delivers focused
video missions lasting about 40-60 minutes. These aren't your typical boring
lectures—they're completely gamified and presented in a compelling yet concise
way. What impressed me most was how each lesson builds logically on the
previous one, creating a step-by-step blueprint anyone can follow.
You'll need to dedicate at least an hour daily, including
time for the prep work and homework assignments that come with each lesson.
These daily tasks aren't busywork—they're designed to move you one step closer
to launching your funnel.
Expert vs Ecom path breakdown
For the first time ever, the one funnel away challenge
offers two specialized tracks:
The Expert Edition is perfect if you're selling information
products, courses, coaching services, or digital offerings. Russell Brunson
personally guides you through packaging your knowledge and creating compelling
offers.
Meanwhile, the Ecom Edition is taught by Trey Lewellen, who
teaches you how to find, sell, and scale physical products—even if you've never
sold anything online before. Both tracks provide step-by-step guidance
throughout the entire process, ensuring you'll never get lost.
Live coaching calls and replays
Above all, what sets this challenge apart is the weekly live
Q&A calls with Russell and Trey. Previously, this level of access was only
available to people paying at least $2,500 per month in high-level masterminds.
Moreover, every session is recorded in full, allowing you to
watch at a time that works for your schedule. You can even access all past call
replays, meaning you never miss valuable insights.
Tools and bonuses included (Geru, Funnel Simulator, etc.)
The challenge includes an impressive toolkit to help you
succeed:
Geru Funnel Simulator helps you visualize and test your
funnels before building them. Additionally, you get access to Pyks E-Cover
Generator for creating professional-looking digital product covers, an Email
Copy Generator to craft high-converting emails, and Courserate Software for
building online courses.
Frankly, these tools alone are worth more than the
challenge's price. At just $100 (or free with a ClickFunnels trial), you're
getting incredible value that would cost thousands elsewhere. If you're serious
about building a profitable online business, I genuinely can't recommend the
one funnel away challenge enough.
Who Should Join the One Funnel Away Challenge (And Who Shouldn’t)
Not everyone will see the same results with the one funnel
away challenge. After completing it myself, I've identified exactly who stands
to gain the most from this program—and who might want to look elsewhere.
Best fit: coaches, course creators, affiliate marketers
The one funnel away challenge works exceptionally well for
knowledge-based businesses. Coaches and consultants will find the Expert track
perfectly tailored to their needs, helping package expertise into sellable
offers. Course creators likewise benefit tremendously from the challenge's
focus on creating irresistible offers and marketing hooks.
Affiliate marketers are among those seeing the fastest
results. Many participants report earning their first commissions within weeks
of implementing the strategies. Occasionally, I see posts in the community from
affiliates who've generated $1,000+ within their first month after completing
the training.
Digital product creators and membership site owners will
also thrive with this system. The funnel structures taught work brilliantly for
recurring revenue models.
Not ideal for: local businesses, high-ticket B2B
Although the principles apply universally, local service
businesses often struggle with direct implementation. The systems taught focus
primarily on digital products and online services, making adaptation necessary
for brick-and-mortar operations.
Similarly, high-ticket B2B companies with complex sales
cycles typically need more customized approaches. The challenge emphasizes
direct-response marketing techniques that may not align with longer enterprise
sales processes.
Time commitment and learning curve
Let's be honest—the one funnel away challenge demands
dedication. You'll need to commit approximately 1-2 hours daily to get the full
benefit. Consequently, those with extremely limited time might struggle to
implement everything taught.
Altogether, the learning curve isn't overwhelming if you
follow the step-by-step format. Complete beginners might need extra time to
grasp some concepts, yet the structured approach makes it accessible to nearly
anyone willing to put in the effort.
If you're ready to commit to consistent daily action and
have a business model that aligns with the challenge's strengths, I genuinely
believe this could be your turning point. My results speak for themselves!
Is the One Funnel Away Challenge Worth It in 2025?
After analyzing every aspect of this training program, the
question remains—is the one funnel away challenge truly worth your time and
money in 2025? From my firsthand experience, the answer is a resounding yes.
Free with ClickFunnels trial vs $100 standalone
The pricing structure has become even more accessible in
2025. You can join the one funnel away challenge completely free if you sign up
for a ClickFunnels 14-day trial or if you're already a paid ClickFunnels user.
Alternatively, you can purchase it as a standalone product for $100.
Curious about what ClickFunnels actually costs before committing? Check out ClickFunnels Cost Exposed in 2025 for a full breakdown of plans, features, and what you're really getting for your money.
This flexibility makes it remarkably accessible compared to
other marketing programs. For those planning to use ClickFunnels anyway, this
is essentially a no-brainer—you're getting premium training at no additional
cost. Plus, if you decide the platform isn't for you, you can simply cancel before
the trial ends with zero risk.
Value of training vs cost
Considering Russell Brunson typically charges thousands for
his expertise, getting direct access to his strategies for $100 (or free) is
frankly incredible. Looking at what you actually receive:
·
Daily video missions and assignments from top
marketing experts
·
Live coaching calls with real-time feedback
·
Practical tools and resources to implement
immediately
·
A supportive community to help troubleshoot
problems
Many participants report this challenge provided more value
than college courses costing 100× more. As one student put it, "I don't
think I have ever invested $100 more efficiently and effectively in anything I
have ever invested in".
How it compares to other funnel courses
Generally, comparable funnel-building courses start at $497
and often reach $2,000+. Additionally, they typically lack the accountability
and community aspects that make the one funnel away challenge so effective.
After taking numerous marketing courses myself, I can
confidently say this one delivers the highest return on investment. The
structured daily format and practical focus simply work better than theoretical
courses that leave you wondering what to do next.
For this reason, I genuinely recommend grabbing your spot in
the next challenge through my link—whether you're just starting out or looking
to take your existing funnel skills to the next level. In the long run, it
might just be the best $100 you've ever spent on your business.
Conclusion
Looking back at my journey with the One Funnel AwayChallenge, I can honestly say it completely changed my business trajectory. The
results speak volumes—$31K in just 30 days definitely wasn't what I expected
when I first signed up! After completing both tracks and implementing the strategies,
my digital product funnel transformed from a struggling idea into a profitable
business.
What makes this challenge stand out? First and foremost, the
dual-track system gives you specialized training whether you're selling
knowledge or physical products. Additionally, the live coaching calls provide
invaluable feedback you simply can't get from typical online courses. The tools
alone—from the Geru Funnel Simulator to the Email Copy Generator—would cost
hundreds elsewhere.
Most importantly, this challenge works for real people.
Countless participants have shared stories of making their first $1,000 online
within weeks of completing the training. Nevertheless, success requires
commitment—you'll need to dedicate 1-2 hours daily to see similar results.
The value proposition seems almost too good to be true.
Think about it—access to Russell Brunson's expertise, which normally costs
thousands, for just $100 or completely free with a ClickFunnels trial?
Undoubtedly one of the best investments you could make in your business this
year.
My final verdict? The One Funnel Away Challenge delivers
exactly what it promises. Whether you're just starting out or looking to scale
your existing business, this challenge provides the perfect blueprint. Ready to
see if you're truly just one funnel away from changing your life? Grab your
spot in the next challenge through my link—you might just find yourself writing
your own success story 30 days from now!
FAQs
Q1. What is the One Funnel Away Challenge and how long does it last?
The One Funnel Away Challenge is a 30-day training program designed to
help entrepreneurs build successful sales funnels. It now offers two
specialized 10-day tracks: the Expert track for digital products and the Ecom
track for physical products.
Q2. How much does the One Funnel Away Challenge cost?
The
challenge is available for $100 as a standalone product. However, it's
currently offered for free with a 14-day ClickFunnels trial, allowing
participants to experience the entire training without upfront investment.
Q3. Who would benefit most from taking the One Funnel Away Challenge?
The challenge is best suited for coaches, course creators, affiliate
marketers, and digital product creators. It's particularly effective for those
selling knowledge-based products or services online.
Q4. What kind of results can participants expect from the challenge?
While results vary, many participants report earning their first
commissions within weeks of implementing the strategies. Some have generated
$1,000+ in their first month, with others seeing even higher earnings from
their funnels.
Q5. How much time should I dedicate daily to the One Funnel Away Challenge?
Participants should be prepared to commit approximately 1-2
hours daily to get the full benefit of the challenge. This includes time for
watching video lessons, completing assignments, and implementing the strategies
taught.
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